2023 Creative LIAisons Coaches

Mohammed is an award-winning Executive Creative Director from Saudi Arabia, who ranks among the top ten of the MENA Region in the One Club 2022 rankings. 
 

During his 10 years at Leo Burnett in Saudi Arabia, he received coveted accolades and shortlists from the world's most prestigious award shows for the first time for his office and some of them for Saudi Arabia, including Cannes Lions, The One Show, Art Director's Club, EPICA, CLIO, Dubai Lynx, ADFEST, New York Festivals, Gerety, Effie's, Caples, and many others. 
 

He’s known for creating work that sparks positive conversations around important causes and received coverage from the world’s most prestigious media outlets such as CNN, The Economist, EuroNews, GQ, France24, Barron’s, AlArabiya, Sputnik, Konbini, RT, Sozcu, Harper's Bazar, Arab News, Yahoo news, LBB, Campaign Magazine, The Drum, Adage, The Stable, Adweek, Club de Criação, Culture Pub, Creapills, L’ADN, Adobo, TrendHunter, Design Taxi, Behance featured collection, and Lürzer’s archive cover nomination 2022.
 

With extensive experience in developing remarkable campaigns and brand building for companies such as ARAMCO, IKEA, HSBC, Zain, PIF, McDonald's, Saudia, and many more, Mohammed had the opportunity to launch one of Saudi Arabia's most promising destinations: AlUla, for which he coined its regional proposition "The World's Masterpiece" and created all its campaigns to date.