2023 Creative LIAisons Coaches

Sinead Roarty

EVP, Executive Creative Director
MRM New York
New York
, United States of America

Sinead Roarty has won over 70 global awards, including multiple Gold Lions and has judged many of the industry’s leading awards shows, most recently serving on the Cannes Lions’ 2022 Industry Craft Jury. For the past 20 years, she has worked on some of the world's most well-loved brands at Ogilvy, JWT and Wunderman Thompson, and is currently EVP, Executive Creative Director at MRM New York. Much of her work has shaped cultural conversations, including the likes of the ‘I Touch Myself Project’ with Serena Williams, which reached over a billion people during Breast Cancer Awareness Month; the global data-led ‘Subway Live Feed’ campaign, which fed over 13 million people in need across 60 countries and gave Subway its biggest sales day in history; and ‘Rethink Praise,’ a feature-length documentary which exposed gender bias in the way girls are praised, making Avon the most loved brand in Brazil.