2023 Creative LIAisons Coaches

Lavinia Francia

Executive Creative Director
Ogilvy Italy
, Italy

I started my career in 2009, in a small agency in Bologna, my hometown. Then moved to the digital team in Publicis and joined Ogilvy in 2014, where I grew to Executive Creative Director.

Throughout the years I worked with an integrated approach on multiple international clients, looking for big ideas that could make an impact on people’s lives, adding a touch of innovation and a spark of surprise. 
Among the brands I worked with are brands Nutella, Prime Video, Aperol, Emergency, Jeep, while I also collaborated with various agencies from the Ogilvy network and worked as EMEA Creative Director in WPP’s FCA hub.

I took part on several juries (New York Festivals, Clio Awards, Golden Drum, ADCI) and won many local and international awards (LIA, Cannes, Eurobest, Clio Entertainment, New York Festivals, ADCI Awards). I am also an advertising Teacher at IED, Milano.

I like advertising to be an entertaining experience, that keeps humans at heart.