2023 Creative LIAisons Coaches

Hans has been in advertising and marketing for over 27 years. His expertise is in consumer research and insights, brand positioning, creative strategy, and communications planning. Over the years, his strategies and marketing campaigns have helped multiple brands perform more effectively in Asia’s dynamic marketplace. Under his leadership, BBDO-orchestrated campaigns have won more than 50 strategy and effectiveness awards in the region.

He was recently promoted to Chief Operating Officer for Asia and is currently based in Shanghai, China. In his new role, Hans helps oversee key regional client relationships, helps set overall agency strategy, and supervises regional employee training programs. He also chairs the agency’s regional planning council which is a collective of brand and digital strategy leaders from offices in Asia who are tasked with driving the agency’s consumer insights programs and the development of its strategic planning tools and capabilities.