2023 Creative LIAisons Coaches

Gaëtan du Peloux

Chief Creative Officer
Marcel Paris
, France

Born and raised in Paris, Gaëtan is the eldest of seven children. He started his career as a copywriter at CLM/BBDO in 2004. He’s now 42 years old and works at Marcel as Chief Creative Officer.

Along with his creative partner, Youri Guerassimov, Gaëtan has produced outstanding and award-winning work for a large span of national and international brands.

Gaëtan is one of the most awarded French creative of his generation. He won more than 300 awards including Grand LIA, 2 Cannes Lions Grand Prix, 3 D&AD Black Pencils, D&AD White pencil, One Show Green Pencil, Grandy, 2 NY Festival Best of Show and 8 Eurobest Grand Prix.

He has been honored to chair or take part in the judging of many advertising festivals (Cannes Lions X2, Eurobest X2, D&AD, One Show, LIA, NY festival, French ADC, etc).

Gaëtan is a happy husband and a father of three. He tries to spend more time with them than with Youri. Yes, he tries…