2023 Creative LIAisons Coaches
Chief Creative Officer
, United States of America
An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. In 2022, at FCB NY, she brought home the only Cannes Gold Lion in Innovation for Michelob Ultra’s McEnroe vs McEnroe, a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past. The one-hour special aired on ESPN and has also received a 2023 Emmy Award nomination in the Best Digital Innovation category. In 2022 she was also recognized on Adweek’s Creative 100 list, and in 2021 was the most awarded ECD in NA at The One Show.
Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mikes Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex which forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the Super Bowl for the first time.
She is currently the Chief Creative Officer at Deutsch NY.