2023 Creative LIAisons Coaches

Sidsel Nørgaard-Larsen is the Head of Group Communications & PR at NoA – the leading Nordic agency network. Sidsel is a driven communications expert and team leader, specializing in global media strategy and PR at the intersection of creativity and tech. She’s passionate about storytelling – especially when it comes to spearheading creativity and digital innovations in a direction of the greater good. She’s highly adept to driving relevance and maximizing brand impact through strategic planning, engaging content creation, and media activation. Before joining NoA, she spent more than a decade in the music industry, bridging the gaps between culture and business at Sony Music and TIDAL, while serving as a board member at a music venue.