2025 Creative LIAisons Virtual Coaches
Sabaa Quao
Chief Creative OfficerCossette
Toronto
Sabaa Quao is the Chief Creative and Innovation Officer at Cossette. He is a creative leader, career entrepreneur, and business strategist. As a digital media veteran, he has built and grown several platforms and companies across content, tech, and culture spaces. Sabaa believes that the "innovation" mandate is as urgent today as it was for agencies and creative professionals who faced the start of the digital era 25 years ago.
Sabaa is passionate about creativity and international business. He has led and worked with marketing and technology teams in over a dozen countries, which has enriched his perspective and approach. He is also a frequent keynote speaker and an industry advisor to business and creative schools, specializing in creativity, entrepreneurship, and business model innovation.
Born and raised in Montreal, Sabaa holds degrees in Marketing, Communication and Design, and an MBA.