2025
Virtual Coaches
Sabaa Quao
President
Plusco Venture Studio @ Cossette
Toronto
Sabaa Quao is the founding President of PlusCo Venture Studio, the AI and fintech innovation spinoff from Cossette and Plus Company Canada. Sabaa previously occupied the role of Chief Creative and Innovation Officer at Cossette, Canada's largest integrated marketing and advertising agency. He is a creative leader, career entrepreneur, and business strategist. As a digital media veteran, he has built and grown several platforms and companies across content, tech, and culture spaces.
Sabaa believes that the "innovation" mandate is as urgent today as it was for companies and business leaders, who faced the start of the digital era 25 years ago. Passionate about creativity and international business, Sabaa has led and worked with marketing and technology teams in over a dozen countries, which has enriched his perspective and approach. He is a frequent keynote speaker and an industry advisor to business and creative schools, specializing in creativity, entrepreneurship, and business model innovation.
Born and raised in Montreal, Sabaa holds degrees in Marketing, Communication and Design, and an MBA.