2025 Creative LIAisons Virtual Coaches
Deborah Abraham
Head of PRForsman & Bodenfors
Singapore
Deborah is a former broadcast journalist, who understands what fuels the media and ultimately, consumers. She was formerly the host of a daily morning show in Singapore and has travelled the world as a reporter for The National Geographic Channel and The Discovery Channel.
Her love for creativity and the impact it makes in culture drew her to a career spanning two decades at some of the world’s most admired creative agencies. She has carved out a reputation in the industry for bringing fame to both agency and clients, putting APAC on the world map for campaigns such as Mentos National Night, to IKEA Book Book, to Kami the World’s First Virtual Model with Down Syndrome, leading her to bringing home several PR Cannes Lions as well as being awarded at The New York Film Festival and Ad Age International Agency of the Year. Deborah believes humour is one of life’s most powerful virtues and that her children are still her toughest clients.