2025 Creative LIAisons Virtual Coaches
Matt Lawson
Chief Creative OfficerATime&Place
Melbourne
Since his first commercial, Telstra’s ‘Too many rabbits’ ad, which was voted Australia’s favorite commercial by The Age newspaper, Matt Lawson has gone on to become one of the region’s most innovative and consistently awarded creatives. In 2014, Big Won Report ranked him 14th most awarded copywriter globally, while 2015 saw him win AWARD Creative of the year. In 2017, he became the world’s number one ranked copywriter (Big Won Report). The following year, his first as an Executive Creative Director, he was the 5th most awarded ECD worldwide. As a copywriter, Lawson has won 35 Cannes Lions including 12 Gold, a Grand Prix and Titanium, and has been awarded 21 times at D&AD across nine campaigns, with multiple Yellow Pencils, and a Black and White Pencil.
Some of his more notable work includes ‘Mobile Medic’, featured in Simon Veskner’s book 100 Ideas That Changed Advertising, ‘Pedigree K9FM’, which won New Zealand’s first D&AD Black Pencil, ‘DB Export Brewtroleum’, which picked up New Zealand’s top sustainability prize and was the most awarded campaign in the world in 2016. Plus, the multiple Lion-winning ‘YMCA Playnasium’, ‘Made Possible by Melbourne’, and ‘Belong Carbon Thumbprint’.
Passionate about inspiring young creatives and the industry to strive for innovative ideas, Matt Lawson also holds the position of MADC Co-President, Australia’s oldest running creative community.
In 2024, Matt Lawson co-founded ATime&Place with Adrian Mills, where he is currently the Chief Creative Officer.
Some of his more notable work includes ‘Mobile Medic’, featured in Simon Veskner’s book 100 Ideas That Changed Advertising, ‘Pedigree K9FM’, which won New Zealand’s first D&AD Black Pencil, ‘DB Export Brewtroleum’, which picked up New Zealand’s top sustainability prize and was the most awarded campaign in the world in 2016. Plus, the multiple Lion-winning ‘YMCA Playnasium’, ‘Made Possible by Melbourne’, and ‘Belong Carbon Thumbprint’.
Passionate about inspiring young creatives and the industry to strive for innovative ideas, Matt Lawson also holds the position of MADC Co-President, Australia’s oldest running creative community.
In 2024, Matt Lawson co-founded ATime&Place with Adrian Mills, where he is currently the Chief Creative Officer.