2025 Creative LIAisons Virtual Coaches
Conrad Persons
PresidentGrey
London
Conrad is an entrepreneur and current President of Grey, London. Conrad leads the flagship London studio, which is home to award winning work, partnering with iconic clients such as Vodafone, P&G and Haleon.
Prior to this, he served as Global Strategist, WPP, where he collaborated with brands as varied as Amazon to Colgate – with a focus on advising senior clients on business transformation and innovation. He was the co-founder and former CEO of Mash, a boutique consultancy that invented products, services, and digital experiences for some of the world’s biggest businesses (e.g., Samsung, PepsiCo) as well as new and mature early-stage businesses (Wise, Lyst, Uber). Mash was sold to WPP in 2018.
He has worked in New York, London and Tokyo, in fields ranging from trend-hunting to planning and data. He has written for the Guardian, blogged for the New York Times, featured in Fortune, and published fiction in America.
He has worked in New York, London and Tokyo, in fields ranging from trend-hunting to planning and data. He has written for the Guardian, blogged for the New York Times, featured in Fortune, and published fiction in America.