2025
Virtual Coaches
Laura Rapela
Former Executive Creative Director
GUT
Buenos Aires
My name is Laura Rapela and I’m an Executive Creative Director in GUT Buenos Aires. I’m from Buenos Aires, Argentina and this will be my 6th year at the agency. I started my career as a copywriter more than ten years ago and since then I’ve worked in 4 different agencies for a wide range of both national and international clients. I’ve won several awards in 2023, with the Gut Buenos Aires team; we won both independent agency of the year and agency of the year awards at the Cannes Lions Festival. I’ve also been a part of the jury in both national and international festivals, and last year I got to chair the Audio and Radio Jury at the LIA Awards.