2025 Creative LIAisons Virtual Coaches
Sarah Rutherford
Group Creative DirectorCossette
Toronto
With 15 years of experience in the advertising industry, Sarah is one of Canada’s leading creative directors and copywriters. Her knack for telling compelling stories has led to globally recognized work that has built brands, impacted culture, and exceeded client expectations. She is especially passionate about the intersection between creativity and technology, and using data in new and interesting ways.
Today she is a Group Creative Director at Cossette in Toronto and has had the honour of stewarding renowned brands such as TD, SickKids Foundation, TELUS, BMW, Canada Goose, Royal Canadian Mint, Walmart, Harlequin, and McDonald’s. Throughout her career, she has benefited from many amazing mentors and coaches. So she is very excited to pay it forward with Creative LIAisons to a new generation of creatives.
Today she is a Group Creative Director at Cossette in Toronto and has had the honour of stewarding renowned brands such as TD, SickKids Foundation, TELUS, BMW, Canada Goose, Royal Canadian Mint, Walmart, Harlequin, and McDonald’s. Throughout her career, she has benefited from many amazing mentors and coaches. So she is very excited to pay it forward with Creative LIAisons to a new generation of creatives.