2025 Creative LIAisons Virtual Coaches
Fernando Muto
Creative DirectorCritical Mass
Calgary
Fernando Muto brings over 17 years of rich, global experience to the table. Now based in Canada, his journey spans from the craft-focused creative hubs of Brazil to the digital innovation of Sweden, with many inspiring stops along the way.
Fernando’s expertise bridges both traditional and digital creative, giving him a unique, comprehensive view of the industry. He's led major campaigns for top brands like AT&T, VISA, P&G, Nissan, Amazon, 3M, Kellogg’s, and TD Bank. His work has captured the attention of the industry, earning accolades at Cannes Lions, Clio, One Show, D&AD, ADCC, ADCE, and The Webby Awards, among others.
Beyond creating award-winning work, Fernando has also served as a judge for prestigious festivals, including the Webby Awards, Canadian Young Lions, NYF, Strategy Magazine Awards, and more.