2025 Creative LIAisons Virtual Coaches

Ali Rez

Chief Creative Officer
IMPACT BBDO
Dubai
, United Arab Emirates

Named Creative Person of the Year four times by Campaign magazine, Ali Rez is the most awarded creative leader in the Middle East, and currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region. 
 
Rez’s work has been instrumental in Impact BBDO being named the No.2 Agency In The World on the WARC report, while winning 39 different Agency of the Year accolades between 2022 and 2025 for bringing tremendous business success and creative excellence to the Group, and positive impact to social causes.
 
Rez has won more than 1000 international accolades in his career spanning four continents over 20 years, which include Grands Prix at all the major shows including LIA, Cannes Lions, Clio, OneShow, Loeries, Effies – awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings. He is the first jury president ever at Cannes Lions, Clios and One Show to represent the Middle East.
 
Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University, Rez has exhibited at Tate UK, spoken at Tedx, and has traveled to 150 countries.