2025 Creative LIAisons Virtual Coaches
Jonathan Isaacs
Partner, CreativeAntidote
New York
Backstory
Grew up in Greenwich Village back when it was a bubbling cauldron of musical expression: jazz, folk, punk and new wave. That mash-up shaped my career. One uncle was a creative director at an agency. Another was an executive at a health company. I became their love child and jumped into advertising just as health exploded in America.
Learned my craft at legendary shops like Ogilvy, DDB and TBWA. Been privileged to do award-winning work (Lions, One Show, D&AD, Clios, LIAs, Webby) for iconic companies such as Moderna, Unilever, Pfizer, Merck, J&J+Apple. And in 2024, the previous agency I founded—the TBWA\Health Collective—became the most awarded health agency in Omnicom history and won Global Agency of the Year.
But getting back to the music, I still want to know what greatness sounds like when there’s nothing standing in the way. That’s what Antidote is all about.
What gets me up in the morning?
Loving what I do. Loving who I do it with. Loving what I leave behind.
What I value?
Giving my all to a lofty goal and finding fulfillment in the process, not just the outcome.
What does success look like?
True success is repeatable—otherwise you’ll never know if you are lucky or really good.
My Motto?
Do what you say and look good doing it.
Grew up in Greenwich Village back when it was a bubbling cauldron of musical expression: jazz, folk, punk and new wave. That mash-up shaped my career. One uncle was a creative director at an agency. Another was an executive at a health company. I became their love child and jumped into advertising just as health exploded in America.
Learned my craft at legendary shops like Ogilvy, DDB and TBWA. Been privileged to do award-winning work (Lions, One Show, D&AD, Clios, LIAs, Webby) for iconic companies such as Moderna, Unilever, Pfizer, Merck, J&J+Apple. And in 2024, the previous agency I founded—the TBWA\Health Collective—became the most awarded health agency in Omnicom history and won Global Agency of the Year.
But getting back to the music, I still want to know what greatness sounds like when there’s nothing standing in the way. That’s what Antidote is all about.
What gets me up in the morning?
Loving what I do. Loving who I do it with. Loving what I leave behind.
What I value?
Giving my all to a lofty goal and finding fulfillment in the process, not just the outcome.
What does success look like?
True success is repeatable—otherwise you’ll never know if you are lucky or really good.
My Motto?
Do what you say and look good doing it.