2025 Creative LIAisons Virtual Coaches
Jeff Cruz
EVP, Chief Creative OfficerMRM
Detroit
MRM Detroit EVP, Chief Creative Officer Jeff Cruz is more than just an award-winning leader. He’s a creative force who’s won at Cannes, LIA and One Show and captured the highly coveted Grand Effie; a philanthropist who has lent his talents to worthy causes; and the embodiment of Detroit creativity, heart and hustle. Over a career spanning more than two decades, Jeff has created and led ideas and campaigns for global brands including General Motors, Cleveland Clinic, and Harley-Davidson.
Since joining MRM in 2016, he has worked to elevate the agency’s creative, grow the agency’s business, and enrich the agency’s culture and was named IPG’s Global Diversity + Inclusion Ally of the Year. Jeff also helped create the G Show in 2009, the unofficial afterparty for the D Show (a Detroit advertising awards event) which has raised thousands of dollars for a memorial scholarship at Michigan State University for his mentor, George Katsarelas.
A proven expert in shaping brands and customer experiences that captivate and build enduring relationships, Jeff believes that ideas power everything — and that when you truly put the focus on people, amazing things will happen.
Since joining MRM in 2016, he has worked to elevate the agency’s creative, grow the agency’s business, and enrich the agency’s culture and was named IPG’s Global Diversity + Inclusion Ally of the Year. Jeff also helped create the G Show in 2009, the unofficial afterparty for the D Show (a Detroit advertising awards event) which has raised thousands of dollars for a memorial scholarship at Michigan State University for his mentor, George Katsarelas.
A proven expert in shaping brands and customer experiences that captivate and build enduring relationships, Jeff believes that ideas power everything — and that when you truly put the focus on people, amazing things will happen.