2025 Creative LIAisons Virtual Coaches
Sean Citrigno
Managing DirectorMiddle Child Public Relations
Toronto
Sean sits at the helm of Middle Child, an innovative and creative full service Public Relations agency based in Toronto, Canada. With a background in theatre, Sean was born to tell stories, with his work now blending his love of creativity with his passion to connect with people.
Throughout his 15+ year career, Sean has demonstrated a dedication to advancing and highlighting the craft of public relations, now guiding the Middle Child team with a vision that blends strategic thinking with creative excellence, connecting brands like Sephora Canada, Hyundai, L’OREAL, Diageo and many more with Canadian consumers at a human and cultural level.
A true advocate for the power of creativity in PR, Sean strives to foster a spirit of learning and a creative community, encouraging the team to push the boundaries of where they think PR can go. In addition to the work, Sean is passionate about fostering, inspiring and mentoring the next generation.
Before leading Middle Child, Sean worked at several multi-national agencies supporting clients such as Tim Hortons, P&G, Dyson, General Mills, Disney and more.
When he’s not creating headlines, Sean enjoys the arts, travel , volunteering, and anything that inspires his creativity.