2025 Creative LIAisons Virtual Coaches
Mihnea Gheorghiu
Global Chief Creative OfficerLe Pub
Milan
Mihnea got into advertising when he was 19 in Bucharest, Romania, as a junior copywriter.
In the years that followed, he first dropped out of business school and went on to work in Hamburg, Paris, London, Madrid, Toronto, New York and Amsterdam. The work he created and creative directed over the years has won 118 Cannes Lions, including two Grand Prix and one Titanium, together with some other hundreds of awards (D&AD, Clio, One Show, ANDY, NYF, LIA, Eurobest, Epica) and mean comments on some advertising blogs.
Some of these awards helped him become the 10th most awarded CCO in the world in 2023 and made Le Pub Milan the 1st creative agency in the world in 2022 and 2023 in the WARC rankings.
Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool.
Since 2017, he’s been in Publicis Milan, overseeing the global work for DIESEL and Heineken, first as Global CD, then as Global ECD and finally being appointed as Chief Creative Officer of Publicis Italy in 2021 and later Global CCO of the Le Pub Network in 2022.