2025 Creative LIAisons Virtual Coaches
Susan Perlbachs
Chief Creative OfficerEVERSANA INTOUCH
New York
As a member of the EVERSANA INTOUCH Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.
With more than 20 years of experience in healthcare, marketing, and the digital space, Susan offers a fresh, relevant perspective, inspiring teams to deliver highly effective, breakthrough creative for US and global brands, and for healthcare professional and consumer audiences.
She is proud of recent work including the Gold Cannes Lions-winning “Inequality you Can’t Ignore” campaign, the award-winning Vyvanse professional campaign, the "Say Yep" DTC campaign for Vyepti, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare”, “The Last Plaque” for Psoriasis Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.
Susan is honored to have been a Cannes Lions speaker on the topic of “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to have been named one of the 2023 Women of Distinction by MM+M and to have served as the 2024 Jury President for London International Awards Health & Wellness category, the 2024 Jury Chair for New York Festivals Health & Wellness Executive Jury, and the Cannes Lions 2024 Pharma jury. She is also an industry mentor, recently serving in an official Mentor for the Clios NextUp Jury.
Susan received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.
Susan received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.