2025 Creative LIAisons Virtual Coaches
Gabriel Lepesteur
Creative Director180 Amsterdam
Amsterdam
Gabriel Lepesteur is a Brazilian/Italian Creative Director at 180 Global with a history of innovative and award-winning campaigns. Ranked #3 Most Awarded Copywriter Worldwide in 2024 and #10 Best Copywriter at Cannes 2023, he is currently based in Amsterdam and has been working for global brands such as PepsiCo, Adidas and DHL.
Before moving to the Netherlands, Gabriel worked in Germany, where he created one of the most successful campaigns in Mondelez's history – Oreo Cheat Cookies. This campaign received global acclaim, ranking #2 in The Drum Global Rankings 2024 and #9 in the WARC Creative 100 Rankings 2024 – helping Oreo to become Brand of the Year at the New York Festivals 2023 and Saatchi & Saatchi to be #7 Best Agency in Europe at Cannes 2023.
Gabriel's work has been recognized at all the major creative and effectiveness award festivals, including 4x Cannes Gold Lions, 2x Eurobest Grand Prix and 1x New York Festivals Grand Prix, as well as over 200 trophies from D&AD, Clio, One Show, LIA, ADC Annual, Webby Awards, ADC Europe, Epica, Effie, ADC Germany, Brazilian Creative Club and more.
Throughout his 18+ years of experience, Gabriel has held roles in Brazil and Germany at Saatchi & Saatchi, Serviceplan, We Are Social, Leo Burnett, Africa DDB and Ogilvy.
He’s a member of ADC Germany and has served as a jury member at the New York Festivals, ADC Germany, and Lisbon Awards, among others.