2025 Creative LIAisons Virtual Coaches

Tom Richards

Global Chief Creative Officer
21GRAMS

Tom hates writing in the third person, so he brought in some friends to help him.
His Mum said she was very proud of him, even though she’s not sure what he does.
His wife, well she never sees him.
His kids deny they’re his harshest critics (but they are).
His clients speak very highly of his advertising brain.
His colleagues mention it’s a joy to work alongside him and share awards stages with him.
His previous agency said they were very happy to be Healthcare Agency of The Year.
21GRAMS confirms he helps put soul into their creative, but they often don’t understand his British accent.
The people his work has touched would no doubt say the kindest things if they weren’t out there enjoying life.
And Awards juries keep inviting him back, which seems to speak volumes.