Belinda has over 25 years of agency experience, which is amazing considering she had no intention of pursuing a career in advertising. She started out with a degree in Creative Writing, a junior copywriter position, and no idea what she was doing. Since then, she has since held leadership roles in strategy, creative, and digital – making her something of a unicorn.
Belinda has worked in both B2C and B2B with clients including Korean Air, Disney Studios, Tiger Beer, Laurent Perrier, Standard Chartered, Barclays, HPE, Microsoft, JLL, NHS, Barclays, Mastercard, Nescafe, Coca-Cola, Asda, Nokia, Samsung, and more. Belinda has also taught at the University of Leeds, UK.
Belinda is originally from the UK and has worked in North America and Europe, before moving to Singapore.