2025 Creative LIAisons Virtual Coaches

João Braga

Global ECD
Publicis Groupe
Hong Kong
, Hong Kong Special Administrative Region of China

Currently Global Executive Director at Publicis Groupe, João has connected people and brands across 4 continents and nearly every business segment. As a creative, then creative leader, he has led culturally diverse, award-winning teams over multiple advertising networks and created work that has been recognised over 300 times at all major award shows.

João started off in his native Brazil, before building an international career across Europe, Asia and Australia. While based in Bangkok, he headed up JWT/Wunderman Thompson’s creative output across 6 markets in Southeast Asia, elevating the Bangkok office to number one both in the country and within the network globally. 

Before joining Publicis Groupe in Hong Kong, he served as Chief Creative Officer at Wunderman Thompson Australia, leading multi-disciplinary teams over 3 offices nationally, and driving growth for some of the country’s most ambitious brands.