2025
Virtual Coaches
João Braga
Global Executive Creative Director
Publicis Groupe
Currently Global Executive Director at Publicis Groupe, João has connected people and brands across four continents and nearly every business segment. As a creative, then creative leader, he has led culturally diverse, award-winning teams over multiple advertising networks and created work that has been recognised over 300 times at all major award shows.
João started off in his native Brazil, before building an international career across Europe, Asia and Australia. While based in Bangkok, he headed up JWT/Wunderman Thompson’s creative output across 6 markets in Southeast Asia, elevating the Bangkok office to number one both in the country and within the network globally.
Before joining Publicis Groupe in Hong Kong, he served as Chief Creative Officer at Wunderman Thompson Australia, leading multi-disciplinary teams over three offices nationally, and driving growth for some of the country’s most ambitious brands.
João started off in his native Brazil, before building an international career across Europe, Asia and Australia. While based in Bangkok, he headed up JWT/Wunderman Thompson’s creative output across 6 markets in Southeast Asia, elevating the Bangkok office to number one both in the country and within the network globally.
Before joining Publicis Groupe in Hong Kong, he served as Chief Creative Officer at Wunderman Thompson Australia, leading multi-disciplinary teams over three offices nationally, and driving growth for some of the country’s most ambitious brands.