2025 Creative LIAisons Virtual Coaches

Nonthaporn (Pulp) Ketmanee

Senior Creative Director
Publicis Groupe Hong Kong
Hong Kong
, Hong Kong Special Administrative Region of China

Nonthaporn Ketmanee, often referred to as Pulp, is a Senior Creative Director at Publicis Groupe Hong Kong. Originally from Thailand, she made the move to Hong Kong to embrace new opportunities and lead creative initiatives across Thai-speaking Southeast Asia.

With over ten years in the advertising industry, Nonthaporn started her career as an Art Director at Ogilvy, where she worked on campaigns for renowned brands like Coca-Cola and Kasikorn Bank. She then advanced through roles at GREYnJ United and Leo Burnett Thailand, where she contributed to the impactful "See Beauty, Not Gender" campaign for Pantene, which focused on promoting diversity and inclusion.

In her current role at Publicis Groupe, Nonthaporn collaborates with clients such as Cathay Pacific, AXA, and Standard Chartered. She believes in the power of teamwork and values the collective creativity that emerges from collaboration.

Recognized at various award shows including the Clios, Epica, LIA and One Show, and Cannes Lions, Nonthaporn views these achievements as reflections of her team's dedication. Passionate about mentorship, she is committed to fostering a supportive environment for emerging creatives, while advocating for diversity and mental health awareness in the industry. Her journey emphasizes the importance of compassion and community in creative spaces.