2025 Virtual Coaches
Rey Tiempo
Chief Creative Officer
MINOTAUR
Manila
REY TIEMPO is Chief Creative Officer at Minotaur, a team of gaming, esports, tech, music, and fandom culture drivers and community builders for brands.
Rey is a highly-awarded Gaming Specialist. A prolific Gaming columnist, he is creator of “Game On”, the industry’s only column and portal on Gaming X Marketing. He is also a sought-after industry thought leader, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia Pacific and beyond.
With more than twenty years’ experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the country and has consistently placed as one of the top creatives in Asia Pacific, with a body of work recognized in Cannes Lions, D&AD, One Show, Clio, London International Awards, Spikes Asia, ADFEST, MAD Stars, AWARD, Kidlat, and Boomerangs, among others.
He has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.
He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.
Rey recently launched The In-Game Ads Awards, the first and only awards of its kind in the advertising industry that celebrate entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.
Rey is a highly-awarded Gaming Specialist. A prolific Gaming columnist, he is creator of “Game On”, the industry’s only column and portal on Gaming X Marketing. He is also a sought-after industry thought leader, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia Pacific and beyond.
With more than twenty years’ experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the country and has consistently placed as one of the top creatives in Asia Pacific, with a body of work recognized in Cannes Lions, D&AD, One Show, Clio, London International Awards, Spikes Asia, ADFEST, MAD Stars, AWARD, Kidlat, and Boomerangs, among others.
He has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.
He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.
Rey recently launched The In-Game Ads Awards, the first and only awards of its kind in the advertising industry that celebrate entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.
Comments
I’ve witnessed the Creative LIAisons program grow over the years, and along with it, my own relationship with the initiative - From being a distant (literally, I come from Southeast Asia) yet curious observer, to finally attending onsite, covering the program, and engaging with mentees and mentors. And now, in LIA’s 40th year, I’ve come full circle: serving as a jury member, a virtual coach, and an onsite speaker.
Throughout the years, I’ve grown to love not only the program itself, but the purity of the intent behind it – how it has evolved into, arguably (as I’ve often said), one of THE best young creatives program in the world. Its promise of genuine inclusivity and unfiltered learning from world-class coaches and mentors sets it apart. I stress inclusivity because at one point, I even brought my then 13-year-old daughter to the sessions, and she was welcomed with open arms by President Barbara Levy, herself. Needless to say, her education into the wonderful world of creative advertising skyrocketed from that moment – hooray for the future!
I’ve always been a strong believer in education – without a doubt, it’s the only way for us to move forward, amidst the many controversies our industry is facing. The Creative LIAisons program, in particular, stands as a shining example of how education can shape our future. When all the cards are on the table (pardon the Las Vegas pun!) and there’s little room for disguises, the young are left with something honest and meaningful to strive for. It makes the creative world not only a smaller space, but also a SAFE one – a space that feels like a collective therapy session, where seniority and ranks disappear, leaving only creatives breaking down barriers of time, distance, and hierarchy.
I’m grateful to contribute in any way I can to this beautiful program.