2025 Creative LIAisons Virtual Coaches

Sergey Mastobaev

Creative Director, Art & Code
Le Pub Singapore
Singapore

Sergey Mast is a Creative Director whose work resides at the intersection of technology, culture, art, and advertising. Before entering the creative industry, he was geeking out as a math researcher and Internet entrepreneur.
 
He was named Creative Director of the Year 2022 in Singapore by Creative Circle Awards and was listed among the Top 10 Creative Directors in Singapore for 2023 by Campaign Brief. His works have been recognised at international creative festivals such as Cannes Lions, OneShow, D&AD, Clio Awards, The Drum, Eurobest, London International Awards, Spikes, AdFest, Awwwards++. His professional and personal work has been featured on WIRED, The Verge, Dezeen, CNN, BBC, Fox News, VICE, The Guardian, Independent, and 9GAG landing page+++.
 
Sergey has had the privilege of working for global brands such as Heineken, Guinness, Nike, Ikea, Google, Apple, P&G, and Unilever.