2025 Creative LIAisons Virtual Coaches

Joao Flores

Chief Creative Officer APAC
Monks
Singapore
, Singapore

Creative and Strategy Lead for the Monks in APAC.
Leading Creative and Strategy Teams, 165 people, across 14 different markets.
Global Creative Lead for the Monks internal program “Roar”: Global Creative Excellence.
 
As regional CCO for APAC, the ultimate goal is to bring a positive impact on culture through the
integration of technology, data and content, with creativity at the heart of everything we do.
With 3 key strategic pillars:
 
Growth: Scale new creative structures in the most meaningful way for our people and our clients.
Reputation: Dene a creative identity with the highest standards of excellence
Recognition: Stand for human craft with a positive impact on culture
 
“Bringing creativity back to the boardroom” that’s the life purpose of an ex-professional football player turned into a visionary creative lead, with a globalista journey that started more than 22 years ago across Europe, the Middle East and now in Asia for the last 7 years.
 
First with 3 years in Dentsu, where he gained accolades and recognition while growing business, and being promoted to Chief Creative Officer, and now crazy rapidly growing the Monks in the last 4 years with an integrated creative technology vision, challenging the status-quo and pioneering the New Era of Creativity, “Joao is known for his creative leadership and disruptive creative process, with an incredible clear vision for integrated ideas to positively impact people, businesses and culture” says Bruno Lambertini Global CEO Monks.
 
With a passion for crafted connected ecosystems and the commitment to create human-craft ideas with a positive impact in culture, he’s now transforming how creativity, tech and data work together, from APAC to the World.
 
Thought Leadership Experience:
Key Won: Cannes, D&AD, One Show, Clio, NY Festivals, Spikes, MENA Ees, Linx, Eurobest, MadStars, AdFest, Cresta, Webbies, Loeries.
 
Key Jury: Cannes Grand Jury, LIA, Linx, MadStars, Crystal, MENA Ees, AdFest, Webbies, NY Festival, Clio, Cresta, Lisbon International Festival.
 
Key Speaker: Cannes Young Lions Masterclass, Cannes Lions Speaker, MadStars Speaker, AdFest

Keynote Speaker, Campaign360, Keynote Speaker, The Drum Speaker, The Associated Chambers of Commerce and Industry of India main Keynote Speaker, The Marketing Society Speaker, Mumbrella 360 Speaker.