2025
Virtual Coaches
Peter Little
Chief Creative Officer
Publicis Groupe Africa
Sandton
Born in Surrey, England and raised in Jo'burg, South Africa, Pete Little has a unique view of the world, with a genuine love for people and insights into how this ever-changing world influences them and the brands they engage with.
As the Chief Creative Officer of Publicis Groupe Africa, Pete has spent over two decades working with various local and international brands. He's had the opportunity to collaborate with various marketers and creative minds, creating impactful, award-winning work recognized at Cannes Lions, LIA, One Show, D&AD, and Clios. This success comes from his constant pursuit for inventive storytelling and unwavering dedication to his craft.
Pete is a member of the Creative Circle, South Africa’s creative industry board, and recently joined the advisory board of the Red & Yellow Creative School of Business, ranked #25 in the world by the One Club for Creativity. His passion for the industry goes beyond his current work, as he continuously mentors future creative leaders in his spare time, showing his commitment to nurturing the next generation.
As the Chief Creative Officer of Publicis Groupe Africa, Pete has spent over two decades working with various local and international brands. He's had the opportunity to collaborate with various marketers and creative minds, creating impactful, award-winning work recognized at Cannes Lions, LIA, One Show, D&AD, and Clios. This success comes from his constant pursuit for inventive storytelling and unwavering dedication to his craft.
Pete is a member of the Creative Circle, South Africa’s creative industry board, and recently joined the advisory board of the Red & Yellow Creative School of Business, ranked #25 in the world by the One Club for Creativity. His passion for the industry goes beyond his current work, as he continuously mentors future creative leaders in his spare time, showing his commitment to nurturing the next generation.