2025 Creative LIAisons Virtual Coaches

Rita Harbie

Senior Creative Director
Saatchi & Saatchi ME
Dubai
, United Arab Emirates

Working at Saatchi & Saatchi Dubai makes Rita happy. Because she gets to work with a killer team and make ads for around 70 markets worldwide, while leading the agency’s largest account — NIVEA. And she gets to conceptualize and produce ideas that give brands purpose. Or just encourage brands to not take themselves too seriously.
 
All that work has helped Saatchi win over 60 international and regional awards (including a Gold Cannes Lion) in the span of two years, along with the title of #1 Creative Agency in MENA by LIA. Rita’s also ranked #2 Creative Director in the UAE, and top 5 in MENA, according to the One Show Rankings. 
 
She’s served as a jury member at LIA, Immortal Awards, Gerety Awards, the Young Lions, and the Dubai Lynx Student Competition.
 
Rita loved making ads for brands like Absolut, Cadillac, Volvo,Nespresso, and Red Bull. When she’s not working she might be trend-hunting or doomscrolling on TikTok. And when that’s not happening she’s traveling for shoots, or is on a quest to find the perfect dirty vodka martini (extra olives).