2025 Creative LIAisons Virtual Coaches
Wayne Best
CCO VML NYC
Global CCO Amazon
New York
, United States of America
In Wayne’s career he has built mars, blown up a Yugo, had awkward conversations with Donald Trump, and waited countless hours for Sean “P-Diddy” Combs to show up on set. (Now we know why.) He joined VML in August of 2019 as Chief Creative Officer of New York.
Wayne has a history of creating engaging work that is entertaining, as well as effective. While on Verizon he helped create the First Responders work “The Team That Wouldn’t Be Here” that won lions at Cannes. His Walmart campaign “The Receipt” for the Oscars and “Famous Cars” film for the Super Bowl helped shift perceptions of the brand. For Macy’s he created the CBS 30-minute animated holiday special Yes, Virginia, which has been running in primetime for the last 10 years. And the New York Post called his Virgin Mobile “Chrismahanukwazakah” commercial the best holiday spot of all time.
In addition to his position as the CCO of VML NY, he is the global creative lead on the Dell Technologies business. In a few short years, he has helped take the brand to new places with the Unseen Ballet project and the voice banking effort, where he brought Dell, Intel and the MND Association together to create “I Will Always Be Me.” The latter project winning a Grand Prix in Cannes last year. He also recently became the Global CCO on the Amazon business at VML and WPP.
Wayne has served as a judge for many award shows, including Cannes, the One Show and served as the jury chair for the Art Director’s Club Hybrid awards, which honors the most innovative and game-changing work. He spent years as Chair of the Ad Council’s Creative Review Committee and has been on panels at the AAAA’s.