2025 Creative LIAisons Virtual Coaches

Alessandra Gomes

Executive Creative Director
McCann Health Brazil
São Paulo
, Brazil

With 23 years of experience in the healthcare market, Alessandra Gomes has consistently infused creativity into her work. As the leader of the creative team at McCann Health Brazil, she has also lent her expertise to independent agencies within major communication groups like WPP and IPG Health. Over the years, she has had the privilege of working with over 80 brands, always striving to elevate the standard of communication in the Brazilian healthcare market.
 
Throughout her career, Alessandra has built exceptional teams, expanded businesses, and created award-winning work. Her projects have received international recognition at festivals such as Cannes, LIA, New York Festivals, The One Show, Saniss, Epica Awards, Communication Arts, and Clube de Criação. In addition to her creative achievements, she has served as a jury member for several of these festivals, including The One Show, New York Festivals, Gerety Awards, and LIA in 2022.
 
Furthermore, in 2023 and 2024, she received invitations to participate in seven additional juries, where she also had the honor of serving as President in the Craft Pharma - Health & Wellness category at the LIA Awards 2023, in addition to participating as a speaker at festivals like Clube de Criação and also LIA.