2025 Creative LIAisons Virtual Coaches

Anke Roell

Executive Creative Director | Head of Creative Product
HeimatTBWA\ Berlin
Berlin
, Germany

Anke loves being creative and hates big meetings. That’s why she refused to become Creative Director for ages and won in the meantime 200+ awards with her own words and ideas. She believes in brave, smart communication that makes people talk and change. 
 
Anke graduated from Germany’s copywriter school #1 as the youngest best student ever, straight from Waldorf School. She worked at Jung von Matt, DDB, Ogilvy and Scholz & Friends for IKEA, Volkswagen, Coca-Cola, national brands like FAZ newspaper, Free Democrats and against racism with the NGO Gesicht Zeigen. 
 
Anke is a member of ADC Germany, ADC Europe and The One Club x One Show and served on juries such as Cannes, ADC Global, One Show’s Short Film Festival and ADC Germany the past 2 years. After becoming the first ever Head of Copy at HeimatTBWA\, she's typing right now as Executive Creative Director there. But before going to work in Berlin, Anke goes running for 1 hour and has for every single morning since 2006 – in the same year she won her first Lion for Nike at age 27, don’t call it a coincidence.