2025 Creative LIAisons Virtual Coaches

Peter Lund

Global Chief Creative Officer
AKQA
Copenhagen
, Denmark

Peter is a designer by heart and craft. As the Global Chief Creative officer of AKQA, he is responsible for driving creative excellence across the network and at a company board level. Prior to that, Peter was responsible for leading creative across AKQA Europe, bringing together cross discipline expertise to deliver best-in-class, consumer-centric brand experience design and integrated creative solutions for some of the agency’s top clients including Volvo, Google, Nike, Discord and Oakley.
 
Peter spearheaded the opening of AKQA’s office in Paris in 2011 to lead the creative department. Peter has been instrumental in transforming the office into a successful boutique agency, offering high-end brand experience design for brands such as Hermès, Chanel, L’Oréal and Louis Vuitton.