Carlos is an award-winning creative leader with a career that’s taken him across Asia, Europe, and Latin America. From shaking things up in Ho Chi Minh, Shanghai, and Hong Kong-where he made Campaign Asia’s 40 Under 40—to shaping ideas in Amsterdam and consistently delivering world-class work.
His creativity has been recognized by the industry’s most prestigious award shows, including Cannes Lions (with a Titanium), Andy’s, D&AD, One Show, LIA (including Grand LIA), Clios, AdFest, Spikes, and more.
Back in Colombia, Carlos joined DAVID, where he used his global experience to deliver innovative work for top brands.
After a call from Anselmo and Gaston, Carlos is back in Asia with his “Vamos” attitude, leading Gut’s expansion in the region.
Beyond advertising, he fuels his creativity through entrepreneurship, launching a coffee brand, architecturally celebrated restaurants, and soon, his own distillery.