Sascha has built a formidable career spanning 20 years in this industry without ever really wanting to work in it.
He started out in film and now he’s leading BBH Singapore, doing global work for various clients.
His work has been recognized by various advertising and film festivals, by industry greats like Guy Kawasaki and certain countries’ censorship boards.
Grand Prix, Titanium Lions, you name it. Lots of cold metal that can never compete with a room of people laughing, getting emotional or feeling FOMO. The true reward for the hard work.
The industry keeps changing. Heck, everything keeps changing and has been since the Big Bang. The thing that has been there since Day One is creation. And with it, came a bunch of jobs around creativity. We create.
What do you want to know? How to make the perfect soft-boiled egg? Why he talks about himself in the third person? What are we doing here and how can we do it better? Best ice cream flavours?