2025
Virtual Coaches
Alejandro Canciobello
Regional ECD
DDB Hong Kong
Hong Kong
Alejandro started his career in advertising more than 15 years ago. He strongly believes that advertising has the potential to have a beneficial impact on societies worldwide. Also, that the launch of Pokemon Go was as close as humanity has come to experiencing world peace.
This 6ft tall Peruvian has worked at JWT Lima, Young & Rubicam, Grey (Carne) and McCann Worldgroup, picking up metals at Cannes with a Gold Lion in mobile, and a Silver Lion in creative data. His work has also been awarded at The One Show, D&AD, NYF, CLIO, LIA, The Webby, ANDY, El Ojo de Iberoamérica, El Sol de Bilbao, among others. He has worked with major brands such as Sony, Toyota, Amnesty International, McDonald’s, Nestle, Movistar, DirecTV, Coca-Cola, Mastercard, GSK among others.
Alejandro’s wanderlust has taken him from Lima to Singapore, having held Creative Director roles at McCann, Leo Burnett and now at DDB Group Hong Kong.
His hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siu mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team.
His mantra is to love people more than work.
This 6ft tall Peruvian has worked at JWT Lima, Young & Rubicam, Grey (Carne) and McCann Worldgroup, picking up metals at Cannes with a Gold Lion in mobile, and a Silver Lion in creative data. His work has also been awarded at The One Show, D&AD, NYF, CLIO, LIA, The Webby, ANDY, El Ojo de Iberoamérica, El Sol de Bilbao, among others. He has worked with major brands such as Sony, Toyota, Amnesty International, McDonald’s, Nestle, Movistar, DirecTV, Coca-Cola, Mastercard, GSK among others.
Alejandro’s wanderlust has taken him from Lima to Singapore, having held Creative Director roles at McCann, Leo Burnett and now at DDB Group Hong Kong.
His hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siu mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team.
His mantra is to love people more than work.