2025
Virtual Coaches
Carl Willoughby
Chief Creative Officer
TBWA\Hunt Lascaris
Sandton
Originally from Cape Town, Carl has worked at many well-known agencies on brands across various categories and disciplines. He even worked on the Bahrain Formula 1 account and helped launch a telecom company, while living in the Middle East.
He believes the right work solves any problem, that great work rises to the top, and that all stresses disappears when that incredible big idea lands. His work has been recognized both locally and internationally at all the major awards shows: One Show, D&AD, and Cannes. He takes pride in developing work that is locally relevant yet globally competitive.
Carl is the Chief Creative Officer of the pirate ship TBWA\Hunt Lascaris in Johannesburg, South Africa, where he is currently helping build the reputation of this powerhouse agency. In 2021, he was ranked #1 ECD at the Loerie Awards, and in 2024, he won the special honours award as ‘Best Creative’ at the BookMarks Awards, a local digital platform awards show. Carl is currently serving as the chairperson of the Creative Circle, the official voice of South African advertising, and sits as a director on the Loeries Awards board.
In his spare time, he feeds his addictions to squash, coffee, and photography.
He believes the right work solves any problem, that great work rises to the top, and that all stresses disappears when that incredible big idea lands. His work has been recognized both locally and internationally at all the major awards shows: One Show, D&AD, and Cannes. He takes pride in developing work that is locally relevant yet globally competitive.
Carl is the Chief Creative Officer of the pirate ship TBWA\Hunt Lascaris in Johannesburg, South Africa, where he is currently helping build the reputation of this powerhouse agency. In 2021, he was ranked #1 ECD at the Loerie Awards, and in 2024, he won the special honours award as ‘Best Creative’ at the BookMarks Awards, a local digital platform awards show. Carl is currently serving as the chairperson of the Creative Circle, the official voice of South African advertising, and sits as a director on the Loeries Awards board.
In his spare time, he feeds his addictions to squash, coffee, and photography.