2025
Virtual Coaches
CK Tan
Group CD, Greater China
Apple
Shanghai
CK Tan is one of the world’s leading creatives. ?
Possessing a unique combination of global knowledge and local insights, CK has always served the creative industry with passion. He was ranked the No.7 ‘Most Awarded Creative Director in Asia’ in Campaign Brief Asia’s 2016 Creative Rankings and No.11 ‘ECD Worldwide’ in The Directory’s Big Won Rankings 2014.
Possessing a unique combination of global knowledge and local insights, CK has always served the creative industry with passion. He was ranked the No.7 ‘Most Awarded Creative Director in Asia’ in Campaign Brief Asia’s 2016 Creative Rankings and No.11 ‘ECD Worldwide’ in The Directory’s Big Won Rankings 2014.
Having worked at some of the best agencies in Asia—including Leo Burnett Malaysia, Ogilvy & Mather Malaysia, Ogilvy & Mather Hong Kong and BBDO Malaysia—his work has been recognised at every award show that matters, including: Cannes Lions, D&AD, One Show, CLIO, LIA, AdFest, Spikes Asia, Ad Stars, AMES, Effie, Award Awards and more.
During CK Tan’s tenure at Ogilvy & Mather Malaysia, he contributed to winning ‘Agency of The Year’ at Spikes Asia in 2012.
Then as ECD at BBDO Malaysia, he led his team to win ‘Best of Show’ at the Kancil Awards for two years in a row in 2013/14 and Malaysia’s first-ever LIA Grand Prix in 2015. BBDO was also named ‘Malaysia’s Most Awarded Agency’ in 2015 by The Gunn Report and The Directory’s Big Won Rankings—as well as No. 17 on the ‘Most Creative Agency Worldwide Rankings’.
In 2016, CK Tan took up the creative helm as Chief Creative Officer at Amber China—a member of LEO Digital Network. During his 2-year tenure, he guided Amber China to become the only Chinese agency to score metals at every regional and international award show in 2018. Most notably, Amber China was named ‘Independent Agency of the Year’ at the LIA Chinese Creativity Show in 2018.
Some of CK Tan’s best-known campaigns include: KFC ‘So Good’, KFC ‘Phone Stack’, Pictionary ‘Quick Draw Wins’ and Nestle Milo ‘Twisted Football’. He has served as a final round judge at many major award shows, including: D&AD 2017 (Digital Marketing category), AdFest 2016 (Press & Outdoor Lotus Jury President), Loerie Awards 2015 (Print, Outdoor & Craft Jury Chairman), Kancil Awards 2014 (Jury President), Spikes Asia, Ad Stars, One Show Greater China and the Taiwan 4As Creative Awards.
CK is now Group Creative Director at Apple, Greater China.