2025
Virtual Coaches
Joakim Khoury
Creative Director / Partner
Åkestam Holst NoA
Stockholm
After studying design in Sydney, Joakim began his career at a digital agency in London, where he, among other things, designed clothing giant Uniqlo’s first e-commerce site that quickly grew to become their flagship store. After a couple of years in London, he went to the digital advertising agency Daddy in Gothenburg, where he worked with customers such as Telia, Posten and SAS. When Daddy teamed up with the great American agency, Crispin, Porter + Bogusky, Joakim was given the responsibility to develop international campaigns for e.g. Burger King and Ubisoft. Joakim was recruited in 2012 to DDB Stockholm, where he developed award winning ideas for the Swedish Armed Forces, Lufthansa and Bonniers Konsthall. In 2015, Joakim moved to Amsterdam and started at the US agency 72andSunny. There he worked with global assignments for customers like Google and Samsung. Since 2021 Joakim has been the creative leader for Åkestam Holst NoAs creative department, spearheading the agencies domination in Sweden. Joakim has been praised many times in all major advertising competitions in the world (Cannes Lions, D&AD, Eurobest, , ADC, One Show, LIA, Andys, Clio, Gerety Awards to name a few) and became the most awarded creative in the 2020 Golden Egg Competition in Sweden with 2 gold and 8 silver. Joakim has major jury experience from competitions such as Cannes Lions, Young Lions, Eurobest, Shots Awards, AICP Awards, The Golden egg and more.