2025
Virtual Coaches
Lorena Berges Cabrera
Creative Director
DDB Latina Puerto Rico
Guaynabo
Lorena Berges is a Creative Director, born and based in Puerto Rico, with over 10 years of experience in the advertising industry. Throughout her career, she has been a key creative partner in the growth of both global and local brands, including L’Oréal Caribe, Walmart, RIMAS Music and Medalla Light.
Her work has earned recognition at prestigious festivals such as El Ojo de Iberoamérica, Cannes Lions, and the Effie Awards. Additionally, she has served as a jury member for both El Ojo and Effie.