2025 Virtual Coaches
Lorena Berges Cabrera
Creative Director
DDB Latina Puerto Rico
Guaynabo
Lorena Berges is a Creative Director, born and based in Puerto Rico, with over 10 years of experience in the advertising industry. Throughout her career, she has been a key creative partner in the growth of both global and local brands, including L’Oréal Caribe, Walmart, RIMAS Music and Medalla Light.
Her work has earned recognition at prestigious festivals such as El Ojo de Iberoamérica, Cannes Lions, and the Effie Awards. Additionally, she has served as a jury member for both El Ojo and Effie.
Comments
"Through the LIAisons program I had the chance to connect with three talented creatives from Latin America. We talked about portfolios, career-shaping decisions and even creativity in times of crisis. As someone who’s had incredible mentors, this program is a great opportunity to give back and share some of the knowledge I wished to have earlier in my career. I am inspired and excited to see Camila Morató, Akira Ishu and José Murillo “comerse el mundo”."