2025
Virtual Coaches
Daniel Álvarez
General Creative Director
SANCHO BBDO
Bogotá
Daniel Álvarez Arango is the General Creative Director at Sancho BBDO, the agency ranked six times as the world's most effective, according to Effie. A Social Communicator from Javeriana University and a writer at heart, he has over 20 years of experience in the industry. Throughout his career, he has worked across nearly every category—even a funeral home. He has also been a speaker and jury member at some advertising festivals across the region.
In recent years, he has led creative operations for both global and local brands, including Netflix, Pepsi, Gatorade, Bancolombia, Colombiana, Lays, Postobón, and GM, among others. His work has earned numerous accolades at prestigious creativity and effectiveness festivals such as El Dorado, FIAP, El Ojo de Iberoamérica, Wave Festival, Effie, Jay Chiat Awards, Cannes Lions, NY Festival, Clio, One Show, and D&AD.
Beyond advertising, he is passionate about football and great coffee.