2025
Virtual Coaches

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Alisha Bunting
Creative Technologist
BBDO New York
New York
, United States of America

Alisha Tené Bunting is an Award-Winning creative technologist, artist, and educator with a unique background that bridges innovative brand experiences, creative technology, and data-driven storytelling.
 
Alisha's work is informed by her Brooklyn upbringing and a lifelong passion for gaming, technology, and digital culture. She currently is the Creative Technologist at BBDO NY, where she has been instrumental in guiding the agency's exploration into emergent technologies and new business innovations.
 
Before stepping into her current role, Alisha began her journey at BBDO as an Interactive Producer, where she helped shape impactful campaigns for major brands such as Mars, FedEx, Meta and The Home Depot. Prior to joining BBDO, she worked as a Webmaster at the University of Southern California, drawing from her creative work in human rights culture change initiatives---experiences that fueled her passion for immersive storytelling and digital media.
 
Alisha's recent projects include pioneering initiatives like Pedigree's Fosterverse, an immersive experience within the metaverse, and Bacardi's phygital sneaker launch, which seamlessly combined physical and digital elements to elevate brand interaction. Her skill in turning complex technologies into accessible, audience-centered experiences has earned her industry recognition, including:
 
- 2024 Webby Awards //// Honoree title in AI, Metaverse, & Virtual Games for "The Home Depot + Roblox"
- 2024 Effie //// Silver Experiential Commerce Marketing Award for "The Home Depot + Roblox"
- 2024 Webby Awards People's Voice Award for Best Community Engagement with "Pedigree Fosterverse"
- 2024 D&AD Shortlist: Gaming and Virtual Worlds - Brand Integration for "Pedigree Fosterverse"
 
Alisha's work reflects her commitment to leveraging technology and data as powerful storytelling tools, fostering new forms of engagement, and advancing the creative potential. Her extensive experience in digital media, production, and interactive technology reflects her dedication to creating audience-driven experiences that push creative boundaries. Looking ahead, Alisha remains committed to exploring how emerging technologies can continue to transform storytelling, bringing brands and cultural communities closer in new and meaningful ways.