2025
Virtual Coaches
Sofia Calvit
Creative Director
GUT São Paulo
São Paulo
Creative director at GUT São Paulo for the past 4 years, and a copywriter with over 17 years of experience, awarded at Cannes Lions, D&AD, The One Show, Andy Awards, Clio, LIA, and others.
In the last 4 years, I've worked on important projects for significant accounts in the agency and the region. Mercado Pago - the biggest fintech in Latin America, Zé Delivery - the world's leading beverage delivery app and part of ABInbev, Porto Seguro - the most remembered insurance brand by Brazilians, QuintoAndar - the top digital real estate agency in Latin America, and O Boticário - the most beloved beauty brand in Brazil. Along with my wonderful team, I've won GUT São Paulo's first Lion for ABInbev, the first 2 Lions for O Boticário and Mercado Pago's first-ever shortlist in history. I also participated in other award-winning agency projects for Heinz and Mercado Livre.
Before GUT, I worked as a copywriter in agencies renowned in Brazil and worldwide, such as Wunderman Thompson, DPZ&T, and FCB. There, I developed campaigns for McDonald's, Netflix, Oreo, KitKat, NIVEA, and Whirlpool. And I have twice been on the jury for Clube de Criação, the largest award in Brazilian advertising.
In my 3 years as a Creative Director, I've developed a passion for managing and nurturing creative talent. Within GUT, my team members have consistently received promotions and recognition. Additionally, I taught for 3 years at Miami Ad School and created an online writing course for the Descola education platform, inspiring young creatives to cultivate their skills.
In the last 4 years, I've worked on important projects for significant accounts in the agency and the region. Mercado Pago - the biggest fintech in Latin America, Zé Delivery - the world's leading beverage delivery app and part of ABInbev, Porto Seguro - the most remembered insurance brand by Brazilians, QuintoAndar - the top digital real estate agency in Latin America, and O Boticário - the most beloved beauty brand in Brazil. Along with my wonderful team, I've won GUT São Paulo's first Lion for ABInbev, the first 2 Lions for O Boticário and Mercado Pago's first-ever shortlist in history. I also participated in other award-winning agency projects for Heinz and Mercado Livre.
Before GUT, I worked as a copywriter in agencies renowned in Brazil and worldwide, such as Wunderman Thompson, DPZ&T, and FCB. There, I developed campaigns for McDonald's, Netflix, Oreo, KitKat, NIVEA, and Whirlpool. And I have twice been on the jury for Clube de Criação, the largest award in Brazilian advertising.
In my 3 years as a Creative Director, I've developed a passion for managing and nurturing creative talent. Within GUT, my team members have consistently received promotions and recognition. Additionally, I taught for 3 years at Miami Ad School and created an online writing course for the Descola education platform, inspiring young creatives to cultivate their skills.