2025
Virtual Coaches
Matt Watson
Chief Creative Officer
Sips & Bites @ PepsiCo
London
Matt joined PepsiCo in 2020 and is currently CCO for Sips & Bites Europe heading up the creative department and leading the agency. Since joining Matt has built out a team of award-winning creatives delivering Cannes and D&AD winning ideas and brand campaigns for Walkers, Doritos and Pepsi. In 2024 alone Matt has received over 44 global creative awards.
Recently Sips & Bites has been ranked 10th most creative agency in London by Cannes and 4th most creative in-house agency globally by D&AD, and is only 4 years old.
Prior to joining PepsiCo, Matt spent 2 years as ECD of Cult LDN/NYC straddling across both locations leading the creative on Burberry, Nike, Yula Energy drinks and Marc Jacobs to name a few. Previously, Matt built a Publicis One cross agency team for Kellogg’s from the ground up, leading the creative across both Leo Burnett and DigitasLBi. Winning many creative awards for Pringles and Kellogg’s.