2025
Virtual Coaches
Maria Gabriela Pérez
Regional Manager
Garnier BBDO
Quito
I’m Gabriela Pérez a senior advertising executive with 22 years of experience amplifying brands and sparking meaningful connections, based in Quito, Ecuador.
I’m passionate about building powerful brand identities, leading high impact campaigns, and turning data into stories that resonate — think Nestlé, McDonald’s, Nike, and Movistar, to name a few.
I’ve spent my career blending strategy, creativity, and empathy, even pioneering one of Ecuador’s first strategy departments. For me, it’s all about challenging the norm and delivering results with purpose. I love guiding teams, sharing insights, and building trust, whether with clients or colleagues. Mentorship feels like a natural fit; I’m driven to inspire others to see possibilities and make an impact.
Outside work, my husband, Jalil, and son, Bruno, keep me grounded and remind me why I do this: to touch lives, not just hit targets.
I’m thrilled at the chance to mentor with LIA and help shape the next wave of
advertising talent.
advertising talent.