2025
Virtual Coaches
Katariina Ollari
Head of Social & Content
Bob the Robot / The North Alliance
Helsinki
Katariina, Head of Social & Content at Bob the Robot, is the quintessential straight-A student from a small town in Finland. Despite her academic success, she has always been a creative soul, spending her free time writing blogs, attending art school, creating columns to local newspapers, and eventually finding her way into a career in advertising. Today, she is an award-winning creative talent in the world of social media.
She began her career on the client side, working for Finland’s largest dairy company for several years. After that, she joined TBWA\Helsinki and was offered a partnership after just 3.5 years in the agency. During the 5 years she worked at TBWA, she earned national and international awards, including a Grand Prix at Finland’s most prestigious advertising awards.
After her time at TBWA\Helsinki, Katariina built the social media team from the ground up at Bob the Robot, an agency that is part of the Nordic network The North Alliance. In just the last six months, she has earned a Grand Prix for Best TikTok Campaign in the Nordics, a Gold for Greatest Branding at the Nordic TikTok Awards, multiple regional Effie awards, and several national awards for Best Campaign and Best Social Media Campaign in Finland. She has also won multiple regional Young Lions awards in the Print category and a Gold in PR and represented Finland at the Cannes Lions.
During her career, her clients have included brands like Helsinki Airport, Schwarzkopf, World Vision, MacPaw, Burger King, Haaga-Helia University of Applied Sciences, and HONOR.
Most importantly, Katariina is passionate about transforming the whole industry - pushing beyond traditional advertising into creative social media and influencer advertising. She believes in breaking conventions and using non-traditional channels for hero-level creative ideas.
She began her career on the client side, working for Finland’s largest dairy company for several years. After that, she joined TBWA\Helsinki and was offered a partnership after just 3.5 years in the agency. During the 5 years she worked at TBWA, she earned national and international awards, including a Grand Prix at Finland’s most prestigious advertising awards.
After her time at TBWA\Helsinki, Katariina built the social media team from the ground up at Bob the Robot, an agency that is part of the Nordic network The North Alliance. In just the last six months, she has earned a Grand Prix for Best TikTok Campaign in the Nordics, a Gold for Greatest Branding at the Nordic TikTok Awards, multiple regional Effie awards, and several national awards for Best Campaign and Best Social Media Campaign in Finland. She has also won multiple regional Young Lions awards in the Print category and a Gold in PR and represented Finland at the Cannes Lions.
During her career, her clients have included brands like Helsinki Airport, Schwarzkopf, World Vision, MacPaw, Burger King, Haaga-Helia University of Applied Sciences, and HONOR.
Most importantly, Katariina is passionate about transforming the whole industry - pushing beyond traditional advertising into creative social media and influencer advertising. She believes in breaking conventions and using non-traditional channels for hero-level creative ideas.