2025
Virtual Coaches
Steve Martin
Creative Director – EMEA & Global
Syneos Health
I am a multidisciplinary creative with over 25 years of experience, having worked at some of the best consumer and healthcare communications agencies, including JWT, McCann Health and Hava Lynx. During this time, I successfully launched several products for pharmaceutical brands and portfolios, as well as above the line consumer products.
I have led integrated campaigns across emerging channels, TV, print and digital, with some being recognized by some of the industry’s most esteemed awards including Cannes Lions, Clio, LIA and The One Show, with a personal highlight being awarded a Pharma Global Award for Best Art Direction.
This level of success is only possible through having a true understanding of the brand, both creatively and strategically. Creating meaningful partnerships, having a holistic approach delivering work that is on strategy, while having a compelling narrative, that emotionally and intellectually resonates with the target market is key to success.