2025
Virtual Coaches
Takeshi Tsuji
Executive Creative Director
ADK Marketing Solutions
Tokyo
Joining ADK in 1997, he oversaw media buying initially, then became involved in developing planning methods utilizing marketing techniques and statistical analysis as a media strategist. Another stage of his career began as a copywriter and creative director 6 years later when he helped IKEA launch in Japan and win numerous advertising awards, including Cannes Lions Gold in Media. From there, he mainly worked on major global brands such as Starbucks’ first instant coffee VIA and the Japanese launch of Reebok EASYTONE.
Since 2020, he has been appointed head of the Creative Department at ADK, which has allowed him to become a vital creative force within the agency. His leadership has led to numerous transformations and a hybrid organization combining creativity and consulting. He also strives to be that figure for his clients, instilling confidence in his abilities.
He has been teaching copywriting at universities and advertising schools for over 10 years.
His true love for reading, running, and visiting the World Heritage Sites keeps him very busy.
Since 2020, he has been appointed head of the Creative Department at ADK, which has allowed him to become a vital creative force within the agency. His leadership has led to numerous transformations and a hybrid organization combining creativity and consulting. He also strives to be that figure for his clients, instilling confidence in his abilities.
He has been teaching copywriting at universities and advertising schools for over 10 years.
His true love for reading, running, and visiting the World Heritage Sites keeps him very busy.