2025
Virtual Coaches
Lucas Sfair, CEO / Head of Audio Henrique Tanji, Creative Director
Bumblebeat
São Paulo
Lucas Sfair combines his background as an indie artist and songwriter with extensive experience in creative direction. His work has been recognized with Grand Prix awards in Audio from festivals including Cannes Lions, Clio and LIA—where he later served as a juror.
As a Grammy member, Lucas has contributed to high-profile campaigns for brands such as Nike, Amazon, TikTok, Disney+, Warner, Google, and Burger King. His artistic approach has connected him with artists including Fatboy Slim, Run DMC and Milton Nascimento.
Lucas holds the distinction of being awarded the only Yellow Pencil for Original Composition in the history of D&AD. Currently, he leads Bumblebeat, where his teams have earned 130 Lions.
As a Grammy member, Lucas has contributed to high-profile campaigns for brands such as Nike, Amazon, TikTok, Disney+, Warner, Google, and Burger King. His artistic approach has connected him with artists including Fatboy Slim, Run DMC and Milton Nascimento.
Lucas holds the distinction of being awarded the only Yellow Pencil for Original Composition in the history of D&AD. Currently, he leads Bumblebeat, where his teams have earned 130 Lions.